Final product photography shot by in-house photographers of my work.
Selected pages from a brand guide, of which I oversaw as lead designer for the brand and sub-brands.
During my time with MVP Group International Inc. I worked with several brands building product development and marketing design. Here is a selection of some of the projects I was included on ranging from simple label design for existing brands to large multi-faceted projects from the ground up.
This Christmas Card was created for Quackenbush Architects + Planners. We wanted to showcase a traditional style in monochromatic Quackenbush signature red. A letterpress finish adds to the hand done craftsmanship that exudes from the firm's office. All the type was created by hand and then a vector image was made from that.
SAVON is a brand concept for an artisan lye soap company. The elegant black and white mark captures the brand's sophistication while also allowing the company to market to both women and men. Strong opposition between black and white bring to mind light fragrances of lemon and sage as well as sultry smells of charcoal and roasted rosemary. Timeless design meets modern elegance in this branding concept.
A series of posters for Quackenbush Architects + Planners to promote the multi-disciplined firm.
This is my Senior Design project. I wanted to dive deeper into logo and branding design and created a situation where the Olympics might have been located in Columbia, South Carolina. I created the logo to display different aspects of the area and of the state. I wanted to keep the style fun and bright with plenty of movement and depth while retaining flat colors with simple shapes and patterns.
This short series of posters represent locations around the University of South Carolina campus. The goal was to create posters that represented each location individually while retaining cohesive design elements. The four spaces at the bottom allow for clients to advertise their businesses. This series won an ADDY for "Best Poster Series" in 2016.
Tio's Mexican Cafe is at the heart of the University of South Carolina campus. For this rebrand I wanted to revive the cafe and give it a fresh Tex-Mex feel with a collegiate flare. I kept the colors bold and playful with a rustic pattern that would help the restaurant feel handmade and festive.
I created this ad at my internship for Cafe Strudel to be used in our Dining Guide. Along with designing the ad I gained experience in food photography for this one. I art directed and photographed the images for these ads to fit the client's rustic and fresh look.
WUSC 90.5 FM is the University of South Carolina's student radio. For my internship I was in charge of designing their fall fundraiser campaign. WUSC asked that the theme be witches and past designs for them tended to embrace a vintage feel. So I kept with their aesthetic and drew inspiration from Bewitched. The campaign included several sizes of posters and web banners as well as a mailer that would be sent to donors.
